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Edmonton Creators – Wanna create your way to $3,000?

March 22nd (6-7.30pm) | March 23rd (10am-6pm) | March 24th (10am-7pm)

The Pandennis Building, Jasper Ave, Edmonton

Like a marathon, across a 2 day, 16 hour event, creators shall band together to form teams of up to five humans and work together to create local interactive storytelling experiences for the townsfolk of Edmonton. If you don’t win the prize, you still make money by selling what you create!

Need More Info?

Ah, What’s a Create-a-thon?

It’s like a hackathon, or game jam, but for all you creative souls!


Like a marathon, across a 2 day, 16 hour event, creators shall band together to form teams of up to six humans and work together to create local interactive storytelling experiences for the townsfolk of Edmonton. These experiences are activated when the user is standing in the right location, using their smartphone. Our aim? To gather together, meet some new friends, create some cool sh*t, provide some workshops, and have some fun with other creative people.

This year, we have a sponsor who is offering up $3k prize for the best creation of the weekend for those to those willing to tackle their challenge. If an average of 40 people show up in teams of five, that’s a 1 in 8 chance baby! And if you don’t win, you can still make money selling your creations. Win-win!

Are you up for their quest?

Oh, and did we mention this event is free to attend? And includes lunch? And snacks? And for those with tiny Humans, childcare is provided? Oh yes friends, it’s all true, more details below!

Turning Streets into adventures! Ready to transform yours?

Okay, Give Me the Details

City: Edmonton

Date: A 2 day event with an in-person kick-off

  • Fri March 22nd 2024, welcome night kick off 6-7.30pm
  • Day 1 Sat March 23rd 2024, 10am-6pm
  • Day 2 Sun March 24th 2024, 10am-7pm

Location: The Pandennis Building, 9660 Jasper Ave, Edmonton, AB T5H 3V5

Prize: $3,000 for best experience developed across the weekend (& even if you don’t win you can sell what you create!)

Cost: Free

Food: Heck yeah! Free lunch and snacks baby!

Free Childcare: Tiny humans aren’t a problemo here. Available on a first come first serve basis – see registration form for details.

Who Can Attend?

We’re calling all art peeps and creators, no matter your niche, to join us in Edmonton on the weekend of March 23-24th for Story City’s Create-a-Thon, a Capital City Pilot’s Project – a program sponsored by the City of Edmonton and Edmonton Unlimited.

It doesn’t matter if you’re a writer, musician, actor, artist, theatre kid, filmmaker, game developer, or anything in between – this two-day creation and collaboration event is for everyone, from first-timers to professionals! 

One lucky team of creators will walk away with the $3,000 grand prize. Plus, other challenge mini prizes will drop all weekend long, thanks to our wonderful local small-businesses.

And if you don’t win the grand prize, don’t despair! The Story City app you’ll be using to bring your stories to life in the city streets allows you to sell your completed experiences to locals and tourists alike to explore Edmonton as the hero of their own adventure.

An event where at the end you either win an epic cash prize or make money by selling your creation? Sign us up!


What’s the Challenge?

It’s a learning/collaboration/networking experience with a whimsically-crazy deadline (2 days/16hrs). There are two tracks to our Create-a-thon:

1) Become a Challenger – Join in by yourself or with your team (up to 6) and take on the sponsor’s quest! Respect the theme, be in the running for the $3k prize, and have a ball of a time. Submissions will be judged on: adherence to locations and theme of challenge, creativity, team-cooperation, innovative mixing of story/activity and physical location.

2) Come Casually  – Come in with as many people as you want and explore your creativity by making a story with your friends in less than 72 hours, with no location constraints. The only rule is to have fun!

Each create-a-thon challenge requires teams to incorporate in some way into their creation specific geographic areas as chapters or settings for their interactive experiences, and themes such as history, art, or local businesses. We’re trying not to give too much away – but the full challenge you’ll be creating to will be revealed at the in-person Friday kick-off, and will involve making stories, adventures, and experiences that lead participants to, from and through a particular area of Edmonton’s downtown.

Many thanks to our Headline Sponsors and challenge setters, the Capital City Pilots project, an initiative of the City of Edmonton and Edmonton Unlimited. Produced in partnership with our pals at Common Ground Arts Society.


Sorry, What Are We Making Exactly? What is Story City?

Why go for a boring walk downtown when you could be running from a zombie apocalypse? Or how about cruising the Edmonton streets while solving a mystery? Or perhaps pillaging the Quarters looking for pirate supplies? It’s your adventure, so it’s up to you!

Story City supports creators to create stories that make you the hero of your own adventure, giving you the chance to step into a story in locations across the world. Whether you’re creating a real-life choose-your-adventures, outdoor escape rooms, a mix tape of emerging musicians to stroll to, an interactive theatre performance, or perhaps historic tales each experience only opens when you’re standing in the right place via the Story City App.

Whether you’re a reader, an adventurer, a traveller, a family, a gamer or maybe even a geocacher, the stories and experiences on Story City take you to the most interesting locations around the city with adventures created by local creators who know their city best.

Story City takes a story experience from the traditional printed page, screen or stage and delivers it to smart phones and mobile devices. The experience are created to appeal to both locals and tourists, combining things like fiction, historical fact, public art, performance, puzzles or personal choice to illuminate the area in a new and exciting way.

Using the GPS functionality of Story City, and our super simple, no-technical-experience-needed creator tools, you can make sure your story and content that opens up in a specific location and lead users on an adventure through the city streets. This tech has been mainly used for self-guided walking tours *SNORE* but here at Story City we specialise in empowering creators to make content on our platform such as fictional stories, puzzle adventures, or other immersive entertainment experiences. Providing was for creators to adapt everything from dance or theatre performances, to music videos, to podcasts, to documentaries, to tabletop role playing games, into immersive digital adventures that invite people to step into the experience.

These experiences activate public space, help locals and tourists have fun through the city streets, and revitalise the city as a storytelling and experiential playground just waiting to be discovered. As we like to say: Play with the city, play with your friends, play with yourself 😉


Full Agenda – March 2024

Tue, March 19th // 30 Min – Let’s Get Jazzed!

  • Virtual Kickoff
  • Register with the Platform
  • Get on Discord
  • AND meet for people to form teams!

Weds, March 20th // 45 Min – How to use the Story City Creator Tools 101

  • Yes, it’s on Zoom! Invite info included in registration!
  • Learn about Story City’s non-technical creator tools – seriously you don’t need to be technical AT ALL to use them.
  • Brainstorm experiences that are possible
  • Q & A with our founder & CEO Emily Craven

Fri, March 22nd // 2 hours – Evening Kickoff! Let the games begin!

  • When: 6-7.30pm
  • Where: Pandennis Building, 9660 Jasper Ave, Edmonton, AB T5H 3V5
  • What to expect this weekend.
  • The full challenge is revealed.
  • Network and build those teams!

Sat, March 23rd // 8 hours – Create-a-thon Day 1

  • When: 10am-6pm
  • Where: Pandennis Building, 9660 Jasper Ave, Edmonton, AB T5H 3V5
  • 10:00AM Morning Kickoff: Check in, meet the judges, find your team learn the schedule! And of course, mini-challenges – WHAAATT?!
  • 11:00AM-1:30PM: Morning – Ideation / Location Selection / Breakout Workshops!
  • Lunch
  • 2:30PM -5PM Afternoon – Nail Down Story / Interaction/ Script & Drafts / Breakout Workshops!
  • 5PM-6PM Evening: Wrap up and plan for tomorrow!

Sun, March 24th // 8 hours – Create-a-thon Day 2

  • When: 10am – 7pm
  • Where: Pandennis Building, 9660 Jasper Ave, Edmonton, AB T5H 3V5
  • 10:00AM Morning – Doors open!
  • 11:00AM-2:00PM Morning Sessions – Finalizing Voiceover, music, art etc. / Breakout Workshops!
  • Lunch
  • 2:30PM – 4:00 PM: Afternoon – Tweak / polish stories
  • 4:00 PM all stories submitting to the $3000 challenge due
  • 4:00PM-6:30PM: Closing talk and networking!
  • 6:30PM – WINNERS ANNOUNCED!

Your Questions

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Registration Form